Our driving force … Cultural Competency!
What is Cultural Competency?
A system of care that acknowledges and incorporates- at all levels- the importance of culture, and the adaption of services to meet culturally unique needs; an awareness of the integration and interaction of health beliefs and behaviors, disease prevalence and incidence, and treatment outcomes for different patient populations.
Culturally competent healthcare professionals are able to provide patient-centered care by adjusting their attitudes and behaviors to account for the impact of emotional, cultural, social and psychological issues on the main biomedical ailment.
Culturally competent health executives are able to shift their promotional strategies and tactics from a one-size-fits-all general market paradigm to a subjective, segmentation strategy focused on racially and linguistically diverse ethnic population segments in key markets.
* National Center on Cultural Competence in Primary Care, Georgetown University Hospital.