MHMG “Best Practices”
Build trust by partnering with culturally relevant national or local CBOs that will enhance corporate, brand credibility.
Design programs or work with existing programs that demonstrate an understanding and respect for the culture and language of the target audience.
Integrate ethnic media outlets in your media plan with a strong emphasis on radio and print.
Demonstrate commitment to the target audience beyond your bottom line.
Educate HCPs about the impact of culture on healthcare decision making, patient / provider relationships, adherence/ compliance, and clinical outcomes.